Job ID R-395869 Date posted 07/05/2021 BACK TO SEARCH RESULTS Apply

Product Manager Peripheral Intervention

Job Description Summary

Job Description

Purpose and Fundamental Goals of the Position

  • To make brand / product portfolio a competitive weapon by building brand awareness in target groups – nurses, doctors, hospital management, distributors, KOLs
  • To co-develop and implement the strategy so to build products brand awareness. To implement global product / division strategy locally in line with the local market requirements.
  • To develop, implement and execute marketing plan in line with the marketing budget 
  • To operate partnership with external and internal stakeholders with direct reporting responsibilities to the Peripheral Intervention business unit.

Key Tasks & Responsibilities

  • To participate actively in formulating and to ensure the implementation of brand strategies and tactics to generate sales & GP growth in the market
  • To create and develop KOL network to relay BD’s value proposition
  • To define offer development (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement)
  • To be accountable for the development and the execution of marketing plan
  • To support sales force in terms of education, support to sales, sampling, collaterals
  • To coordinate and manage organization of congresses, workshops and events
  • To Identify and analyze macro trends, and develop insights
  • Develop scenarios to identify and validate business opportunities
  • Communicate continuously with Regional Marketing team to share trends, competition behaviors, change in environment, feedback from the field, learning from campaigns.
  • To contribute to the development of business model (ASR, Strategic planning and review), financial budgeting, demand forecasting in close collaboration with local management and other local functions
  • Create tactics (sampling, commercial actions,…) with a critical view on return on investment
  • Responsible for the right balance between commercial and promotional actions & budget (PR, sponsoring, donation, customer facing events, …)
  • Remain up-to-date as regards clinical literature and local clinical activities
  • Define and create metrics to measure success and return on investment of local campaigns
  • Be a key member of the local business team, support sales force, engage in budget and strategic review as well as sales tactics


  • Has a bachelors degree.
  • Biomedical Engineering is an asset.
  • Must be able to get TCESIS license
  • Minimum 5 years of product/marketing management experience in medical device industry
  • Preferably experience in peripheral interventions area.
  • Preferably experience in Cardiovascular Surgery and Interventional Radiology
  • Excellent knowledge of MS Office applications
  • Being fluent in English in advance level
  • Advance presentation skills
  • Flexible with travelling 
  • No military obligation for male candidates
  • Knowledge of is an asset
  • Valid driving license

Professional Skills & Key Competencies

  • Experienced and successful negotiator, analytical thinker
  • Must be able to demonstrate progressive achievements both individually and within team environment.
  • Strong strategic thinker who anticipates trends and competitive activity
  • Being a good team player, with excellent organizational, interpersonal and communication skills.
  • Demonstrates strong planning and organisation skills and ability to execute plans
  • Demonstrates strong influencing skills.
  • Demonstrates strong business acumen (including ability to analyse information and make recommendations to management)
  • Is highly results driven as well as being solution-focused and goal-oriented
  • Demonstrates maturity, resilience and the ability to stay calm under pressure
  • Strives for continuous improvement in self, others and in processes and procedures
  • Self-motivated and exhibits a positive “can-do” attitude
  • Demonstrates exceptional levels of personal responsibility
  • Displays high levels of self-awareness and maturity. Reliable, supportive, committed and passionate about the healthcare business.
  • Exhibits good communication skills and can work effectively at all levels, both internally and externally.

Our Offer:

A professional challenge in a highly motivated team, a global environment and with long-term perspectives. A familiar working atmosphere in an innovative environment where your opinion matters. Diversity characterizes our corporate culture and we are convinced that it makes us a stronger team. We value each person as an individual with their abilities and needs. In this sense, we welcome applicants who wish to work part-time, people with severe disabilities and applicants of any gender.

Primary Work Location

TUR Istanbul - Rüzgarlıbahçe Mah

Additional Locations

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"I like being able to make a difference. Working at BD is an opportunity where the products save lives every day."
Current Employee - Anonymous, Limerick

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