Global Pre-fillable Syringes Portfolio Marketing Director (hybrid)
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 70,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
About Pharmaceutical Systems
With innovative pre-fillable syringes, self-injection systems, safety systems and needle technologies, the Pharmaceutical Systems team offer an extensive selection of solutions designed to protect, package and deliver drug therapies.
About the role
You lead Portfolio Marketing for the pre-fillable syringes (PFS) segment of our Pharmaceutical Systems business unit. You provide critical marketing analysis and insights to grow the business. You develop and position a winning portfolio for the therapeutic categories in which PFS plays, and support customer acquisition and growth of launched products. You are responsible for the marketing competencies for portfolio management, commercial excellence in GPDS, product launch and LCM, within the global and regional teams. You are an important member of the Platform Leadership Teams and ensure consistency across worldwide and regional GTM execution in line with Platform strategy to win.
You lead a team of portfolio marketing managers to provide direction and oversight across the platforms on GPDS marketing input for development of offerings with strong value propositions.
Other key responsibilities include:
- Define portfolio offering for each therapeutic category
- Manage the annual strategy planning process in collaboration with the other Marketing functions, General Management and R&D
- Build and implement the portfolio's global go-to market strategy. Collaborate with Regional Marketing, Operational Marketing functions (ABM, demand generation and MarComm), Sales, Commercial Development and other functions to ensure consistency
- Co-lead with R&D the annual Portfolio Review process including evaluation and financial analysis of new concepts and New Product Development
- Coordinate analysis of business results, including market share, revenue forecasts, pricing, financial planning, budget and P&Ls
- Evaluate marketing activities and ensure consistent delivery of marketing mix. Supervise market research to assess awareness and perception and inform development/refinement of PFS platform/product brands.
We are looking for a leader with a track record in strategic marketing, new product commercialization and product marketing - preferably in the pharmaceutical, life sciences or medical devices industry. Experience in business-to-business (B2B) environments and management consulting is highly preferred.
You have experience in brand development and classical marketing, including market and customer segmentation, value proposition development, positioning, promotion, pricing, forecast, budget and performance management. You showcase strong critical thinking and a proven ability to partner with the Sales organization. Finally, you go above and beyond in coaching and developing your team.
Click on apply if this sounds like you!
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
To learn more about BD visit https://emea.jobs.bd.com/
Primary Work LocationFRA Le Pont-de-Claix Cedex
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